Guerrilla advertising (Record no. 164085)

MARC details
000 -LEADER
fixed length control field 00983cam a2200277 a 4500
001 - CONTROL NUMBER
control field 0000036558
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060808s2006 enka 000 0 eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA630102
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781856694704 (pbk.)
International Standard Book Number 1856694704 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency BAKER
-- BWKUK
-- YDXCP
-- IXA
-- OMB
-- CIN
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.113
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.113
Item number LUC-G
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lucas, Gavin,
Dates associated with a name 1975-
245 10 - TITLE STATEMENT
Title Guerrilla advertising
Medium [Book] :
Remainder of title unconventional brand communication /
Statement of responsibility, etc. written by Gavin Lucas ; art direction by Michael Dorrian.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Laurence King,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent 187 p. :
Other physical details chiefly col. ill. ;
Dimensions 30 cm.
365 ## - TRADE PRICE
Price type code 01
Price amount 3,096.58
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising campaigns.
Topical term or geographic name entry element Advertising.
Topical term or geographic name entry element Publicity.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dorrian, Mike.
852 ## - LOCATION
Accession No. 26496
-- 3096.58
-- Progressive International Agencies (Pvt) Limited
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023 1 659.113 LUC-G 26496 03/04/2024 03/04/2024 09/18/2023 Books