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Guerrilla advertising unconventional brand communication /

Lucas, Gavin, 1975-

Guerrilla advertising unconventional brand communication / [Book] : written by Gavin Lucas ; art direction by Michael Dorrian. - London : Laurence King, 2006. - 187 p. : chiefly col. ill. ; 30 cm.

All.

ISBN: 9781856694704 (pbk.) 1856694704 (pbk.)

Nat. Bib. No.: GBA630102 bnb

Subjects--Topical Terms:
Advertising campaigns.
Advertising.
Publicity.

Dewey Class. No.: 659.113

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