Marketing (Record no. 162465)

MARC details
000 -LEADER
fixed length control field 01230cam a22003374a 4500
001 - CONTROL NUMBER
control field 0000052800
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 051019s2007 mauab b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073215747
International Standard Book Number 9780072999891
International Standard Book Number 0073215740
International Standard Book Number 0072999896 (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm62161345
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BAKER
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number KER-M
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
245 10 - TITLE STATEMENT
Title Marketing
Medium [Book] :
Remainder of title the core /
Statement of responsibility, etc. Roger A. Kerin, Steven W. Hartley, William Rudelius.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 425, G5, CN16, CR2, I28 p. :
Other physical details ill. (chiefly col.), col. map ;
Dimensions 28 cm.
365 ## - TRADE PRICE
Price type code 01
Price amount 3,941.65
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven William.
Personal name Rudelius, William.
852 ## - LOCATION
Accession No. 39993
-- 0.00
Former shelving location Books
Accession No. 34952
-- 0.00
Former shelving location Books
Accession No. 33292
-- 3941.65
-- Star Books
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 KER-M 39993 09/18/2023 09/18/2023 Books
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 KER-M 34952 09/18/2023 09/18/2023 Books
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 KER-M 33292 09/18/2023 09/18/2023 Books