Marketing the core /
Kerin, Roger A.
Marketing the core / [Book] : Roger A. Kerin, Steven W. Hartley, William Rudelius. - 2nd ed. - Boston, Mass. : McGraw-Hill/Irwin, c2007. - xxxiii, 425, G5, CN16, CR2, I28 p. : ill. (chiefly col.), col. map ; 28 cm.
All.
9780073215747 9780072999891 0073215740 0072999896 (alk. paper)
Marketing.
658.8
Marketing the core / [Book] : Roger A. Kerin, Steven W. Hartley, William Rudelius. - 2nd ed. - Boston, Mass. : McGraw-Hill/Irwin, c2007. - xxxiii, 425, G5, CN16, CR2, I28 p. : ill. (chiefly col.), col. map ; 28 cm.
All.
9780073215747 9780072999891 0073215740 0072999896 (alk. paper)
Marketing.
658.8