The big book of marketing (Record no. 162263)
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000 -LEADER | |
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fixed length control field | 00899cam a2200253 a 4500 |
001 - CONTROL NUMBER | |
control field | 0000047195 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | 0001 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 091217s2010 nyua b 001 0 eng |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
National bibliography number | GBA971243 |
Source | bnb |
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
Record control number | 015331419 |
Source | Uk |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0071621253 (alk. paper) |
International Standard Book Number | 9780071621250 (alk. paper) |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)ocn490809642 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 22 |
084 ## - OTHER CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | BIG |
245 04 - TITLE STATEMENT | |
Title | The big book of marketing |
Medium | [Book] : |
Remainder of title | lessons and best practices from the world's greatest companies / |
Statement of responsibility, etc. | edited by Anthony G. Bennett. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York : |
Name of publisher, distributor, etc. | McGraw-Hill, |
Date of publication, distribution, etc. | c2010. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xv, 464 p. : |
Other physical details | ill. ; |
Dimensions | 24 cm. |
365 ## - TRADE PRICE | |
Price type code | 01 |
Price amount | 900.00 |
521 ## - TARGET AUDIENCE NOTE | |
Target audience note | All. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
Form subdivision | Case studies. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Bennett, Anthony G. |
852 ## - LOCATION | |
Accession No. | 39528 |
-- | 900.00 |
-- | T.J. Books, Books & Magazines Supplier. |
Former shelving location | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Junaid Zaidi Library, COMSATS University Islamabad | Junaid Zaidi Library, COMSATS University Islamabad | 2nd Floor | 09/18/2023 | 658.8 BIG | 39528 | 09/18/2023 | 09/18/2023 | Books |