The big book of marketing (Record no. 162263)

MARC details
000 -LEADER
fixed length control field 00899cam a2200253 a 4500
001 - CONTROL NUMBER
control field 0000047195
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091217s2010 nyua b 001 0 eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA971243
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015331419
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071621253 (alk. paper)
International Standard Book Number 9780071621250 (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn490809642
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number BIG
245 04 - TITLE STATEMENT
Title The big book of marketing
Medium [Book] :
Remainder of title lessons and best practices from the world's greatest companies /
Statement of responsibility, etc. edited by Anthony G. Bennett.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 464 p. :
Other physical details ill. ;
Dimensions 24 cm.
365 ## - TRADE PRICE
Price type code 01
Price amount 900.00
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Case studies.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bennett, Anthony G.
852 ## - LOCATION
Accession No. 39528
-- 900.00
-- T.J. Books, Books & Magazines Supplier.
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 BIG 39528 09/18/2023 09/18/2023 Books