The big book of marketing lessons and best practices from the world's greatest companies /

The big book of marketing lessons and best practices from the world's greatest companies / [Book] : edited by Anthony G. Bennett. - New York : McGraw-Hill, c2010. - xv, 464 p. : ill. ; 24 cm.

All.

0071621253 (alk. paper) 9780071621250 (alk. paper)

GBA971243 bnb

015331419 Uk


Marketing--Case studies.

658.8