Global marketing (Record no. 161688)

MARC details
000 -LEADER
fixed length control field 00858nam a2200265Ia 4500
001 - CONTROL NUMBER
control field 0000055502
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030806s2004 maua 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0618005080
035 ## - SYSTEM CONTROL NUMBER
System control number .b56893851
040 ## - CATALOGING SOURCE
Original cataloging agency OSU
Transcribing agency OSU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number GIL-G
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gillespie, Kate.
245 10 - TITLE STATEMENT
Title Global marketing
Medium [Book] :
Remainder of title an interactive approach /
Statement of responsibility, etc. Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Houghton Mifflin Co.,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 553 p. :
Other physical details ill., maps ;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note Index includes.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing.
Topical term or geographic name entry element Export marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jeannet, Jean-Pierre.
Personal name Hennessey, Hubert D.
852 ## - LOCATION
Accession No. 18547
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 GIL-G 18547 09/18/2023 09/18/2023 Books