Global marketing an interactive approach /

Gillespie, Kate.

Global marketing an interactive approach / [Book] : Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey. - Boston : Houghton Mifflin Co., 2004. - xxii, 553 p. : ill., maps ; 26 cm.

Index includes.

All.

0618005080


Export marketing.
Export marketing--Management.

658.8