The art and science of marketing (Record no. 161374)

MARC details
000 -LEADER
fixed length control field 00810cam a2200253 a 4500
001 - CONTROL NUMBER
control field 0000054926
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040802s2004 enka b 001 0 eng d
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GB A4-Z9801
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0199269610
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm55908381
040 ## - CATALOGING SOURCE
Original cataloging agency EQO
Transcribing agency EQO
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number DOW-A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dowling, Grahame R.
Fuller form of name (Grahame Robert)
245 14 - TITLE STATEMENT
Title The art and science of marketing
Medium [Book] :
Remainder of title marketing for marketing managers /
Statement of responsibility, etc. Grahame R. Dowling.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 441 p. :
Other physical details ill. ;
Dimensions 24 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Topical term or geographic name entry element Marketing management.
852 ## - LOCATION
Accession No. 30599
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 DOW-A 30599 09/18/2023 09/18/2023 Books