The art and science of marketing marketing for marketing managers /
Dowling, Grahame R.
The art and science of marketing marketing for marketing managers / [Book] : Grahame R. Dowling. - Oxford : Oxford University Press, 2004. - xv, 441 p. : ill. ; 24 cm.
All.
0199269610
GB A4-Z9801
Marketing.
Marketing management.
658.8
The art and science of marketing marketing for marketing managers / [Book] : Grahame R. Dowling. - Oxford : Oxford University Press, 2004. - xv, 441 p. : ill. ; 24 cm.
All.
0199269610
GB A4-Z9801
Marketing.
Marketing management.
658.8