Successful direct marketing methods (Record no. 161336)

MARC details
000 -LEADER
fixed length control field 00833nam a2200253 a 4500
001 - CONTROL NUMBER
control field 0000047751
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040909s2001 xx 01 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0658001450
040 ## - CATALOGING SOURCE
Original cataloging agency CaQMHE
Language of cataloging fre
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.84
Item number STO-S
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Stone, Bob.
245 10 - TITLE STATEMENT
Title Successful direct marketing methods
Medium [Book] /
Statement of responsibility, etc. Bob Stone and Ron Jacobs ; [foreword by H. Robert Wientzen].
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2001.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 577 p. :
Other physical details ill. ;
Dimensions 25 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing direct
Form subdivision Cas, Études de.
Topical term or geographic name entry element Marketing direct
Form subdivision Guides, manuels, etc.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jacobs, Ron.
Personal name Wientzen, H. Robert.
852 ## - LOCATION
Accession No. 39893
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.84 STO-S 39893 09/18/2023 09/18/2023 Books