Successful direct marketing methods

Stone, Bob.

Successful direct marketing methods [Book] / Bob Stone and Ron Jacobs ; [foreword by H. Robert Wientzen]. - 7th ed. - New York : McGraw-Hill, c2001. - xxviii, 577 p. : ill. ; 25 cm.

All.

0658001450


Marketing direct--Cas, Études de.
Marketing direct--Guides, manuels, etc.

658.84