Marketing (Record no. 159928)

MARC details
000 -LEADER
fixed length control field 01040cam a2200289 a 4500
001 - CONTROL NUMBER
control field 0000054638
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000926s2000 txua b 001 0 eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GB99-70629
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030211093
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency DLC
Modifying agency UKM
-- EYE
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number MAR
245 00 - TITLE STATEMENT
Title Marketing
Medium [Book] :
Remainder of title best practices /
Statement of responsibility, etc. Michael R. Czinkota ... [et al.].
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Fort Worth ; :
Name of publisher, distributor, etc. Dryden,
Date of publication, distribution, etc. c2000.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 657 p. :
Other physical details ill. ;
Dimensions 29 cm.
490 1# - SERIES STATEMENT
Series statement The Dryden Press series in marketing.
500 ## - GENERAL NOTE
General note include index.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Topical term or geographic name entry element Marketing
Form subdivision Case studies.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Czinkota, Michael R.
852 ## - LOCATION
Accession No. 9457
-- 0.00
Former shelving location Books
Accession No. 14245
-- 2450.00
-- Islamabad Book Fair
Former shelving location Books
Accession No. 14307
-- 3850.00
-- Islamabad Book Fair
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 MAR 9457 09/18/2023 09/18/2023 Books
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 MAR 14245 09/18/2023 09/18/2023 Books
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 MAR 14307 09/18/2023 09/18/2023 Books