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Marketing best practices /

Marketing best practices / [Book] : Michael R. Czinkota ... [et al.]. - Fort Worth ; : Dryden, c2000. - xxvii, 657 p. : ill. ; 29 cm. - The Dryden Press series in marketing. .

include index.

All.

ISBN: 0030211093

Nat. Bib. No.: GB99-70629

Subjects--Topical Terms:
Marketing.
Marketing--Case studies.

Dewey Class. No.: 658.8

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