Competitive positioning (Record no. 159903)

MARC details
000 -LEADER
fixed length control field 00817pam a2200253 a 4500
001 - CONTROL NUMBER
control field 0000037842
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 920818s1993 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131555995 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
-- (DLC) 92032732
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 02
Edition number 20
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8 02
Item number HOO-C
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hooley, Graham J.
245 10 - TITLE STATEMENT
Title Competitive positioning
Medium [Book] :
Remainder of title the key to market success /
Statement of responsibility, etc. Graham J. Hooley and John Saunders.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 1993.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 260 p. :
Other physical details ill. ;
Dimensions 24 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
Topical term or geographic name entry element Strategic planning.
Topical term or geographic name entry element Competition.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Saunders, John A.,
Dates associated with a name 1946-
852 ## - LOCATION
Accession No. 26630
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 02 HOO-C 26630 09/18/2023 09/18/2023 Books