Competitive positioning the key to market success /
Hooley, Graham J.
Competitive positioning the key to market success / [Book] : Graham J. Hooley and John Saunders. - New York : Prentice Hall, 1993. - xi, 260 p. : ill. ; 24 cm.
All.
0131555995 (pbk.)
Marketing--Management.
Strategic planning.
Competition.
658.8 02
Competitive positioning the key to market success / [Book] : Graham J. Hooley and John Saunders. - New York : Prentice Hall, 1993. - xi, 260 p. : ill. ; 24 cm.
All.
0131555995 (pbk.)
Marketing--Management.
Strategic planning.
Competition.
658.8 02