International marketing strategy (Record no. 157993)

MARC details
000 -LEADER
fixed length control field 01035cam a22002898a 4500
001 - CONTROL NUMBER
control field 0000036785
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010621s2001 enk 000 0 eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA1-X0580
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1861527721
035 ## - SYSTEM CONTROL NUMBER
System control number .b54681881
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency OCLCQ
-- WaOLN
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.848
Item number DOO-I
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Doole, Isobel.
245 10 - TITLE STATEMENT
Title International marketing strategy
Medium [Book] :
Remainder of title analysis, development and implementation /
Statement of responsibility, etc. Isobel Doole and Robin Lowe.
250 ## - EDITION STATEMENT
Edition statement New ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Thomson Learning,
Date of publication, distribution, etc. 2001.
300 ## - PHYSICAL DESCRIPTION
Extent 453 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Previous ed.: London: International Thomson Business, 1999.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Management.
Topical term or geographic name entry element Export marketing
General subdivision Management
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lowe, Robin,
Dates associated with a name 1945-
852 ## - LOCATION
Accession No. 3775
-- 0.00
Former shelving location Books
Accession No. 13429
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.848 DOO-I 3775 09/18/2023 09/18/2023 Books
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.848 DOO-I 13429 09/18/2023 09/18/2023 Books