International marketing strategy analysis, development and implementation /

Doole, Isobel.

International marketing strategy analysis, development and implementation / [Book] : Isobel Doole and Robin Lowe. - New ed. - London : Thomson Learning, 2001. - 453 p. : ill. ; 25 cm.

Previous ed.: London: International Thomson Business, 1999.

All.

1861527721

GBA1-X0580


Export marketing--Management.
Export marketing--Management--Case studies.

658.848