Marketing principles and best practices (Record no. 156963)

MARC details
000 -LEADER
fixed length control field 01284cam a22003854a 4500
001 - CONTROL NUMBER
control field 0000047227
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 041109s2006 ohua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324305722 (pbk.)
International Standard Book Number 0324305729 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number MAR
245 00 - TITLE STATEMENT
Title Marketing principles and best practices
Medium [Book] /
Statement of responsibility, etc. K. Douglass Hoffman ... [et al.].
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mason, Ohio :
Name of publisher, distributor, etc. Thomson/South-Western,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xlii, 598 p. :
Other physical details ill. ;
Dimensions 28 cm.
365 ## - TRADE PRICE
Price type code 01
Price amount 6,472.00
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Advantage series
490 1# - SERIES STATEMENT
Series statement Advantage series
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Topical term or geographic name entry element Marketing--management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hoffman, K. Douglas.
Personal name Czinkota, Michael R.
Personal name Dickson, Peter R.
Personal name Dunne, Patrick M.
Personal name Hutt, Michael D.
Personal name Ronkainen, Ilkka A.
Personal name Rosenbloom, Bert.
Personal name Sheth, Jagdish N.
852 ## - LOCATION
Accession No. 31638
-- 5572.00
-- World Book Co.
Former shelving location Books
Accession No. 39512
-- 900.00
-- T.J. Books, Books & Magazines Supplier.
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023 1 658.8 MAR 31638 12/20/2023 12/01/2023 09/18/2023 Books
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 MAR 39512 09/18/2023   09/18/2023 Books