Marketing principles and best practices

Marketing principles and best practices [Book] / K. Douglass Hoffman ... [et al.]. - 3rd ed. - Mason, Ohio : Thomson/South-Western, c2006. - xlii, 598 p. : ill. ; 28 cm. - Advantage series . - Advantage series .

All.

9780324305722 (pbk.) 0324305729 (pbk.)


Marketing.
Marketing--management.

658.8