Marketing principles and best practices
Marketing principles and best practices [Book] /
K. Douglass Hoffman ... [et al.].
- 3rd ed.
- Mason, Ohio : Thomson/South-Western, c2006.
- xlii, 598 p. : ill. ; 28 cm.
- Advantage series .
- Advantage series .
All.
9780324305722 (pbk.) 0324305729 (pbk.)
Marketing.
Marketing--management.
658.8
All.
9780324305722 (pbk.) 0324305729 (pbk.)
Marketing.
Marketing--management.
658.8