International marketing (Record no. 155297)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01370cam a22003254a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000036655 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0001 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010423s2002 maua b 001 0 eng |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Edition number | 21 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Item number | CAT-I |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R. |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing |
| Medium | [Book] / |
| Statement of responsibility, etc. | Philip R. Cateora, John L. Graham. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Irwin McGraw-Hill, |
| Date of publication, distribution, etc. | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 694 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 365 ## - TRADE PRICE | |
| Price type code | 01 |
| Price amount | 750.00 |
| 490 1# - SERIES STATEMENT | |
| Series statement | The McGraw-Hill/Irwin series in marketing. |
| 500 ## - GENERAL NOTE | |
| General note | original ISBN is 0071123121. this reprint posses no ISBN. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | All. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing. |
| Topical term or geographic name entry element | International business enterprises. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L. |
| 852 ## - LOCATION | |
| Accession No. | 27134 |
| -- | 150.00 |
| -- | Good Book Shop |
| Former shelving location | Books |
| Accession No. | 27135 |
| -- | 150.00 |
| -- | Good Book Shop |
| Former shelving location | Books |
| Accession No. | 27136 |
| -- | 150.00 |
| -- | Good Book Shop |
| Former shelving location | Books |
| Accession No. | 27137 |
| -- | 150.00 |
| -- | Good Book Shop |
| Former shelving location | Books |
| Accession No. | 27138 |
| -- | 150.00 |
| -- | Good Book Shop |
| Former shelving location | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Junaid Zaidi Library, COMSATS University Islamabad | Junaid Zaidi Library, COMSATS University Islamabad | 2nd Floor | 09/18/2023 | 658.848 CAT-I | 27134 | 09/18/2023 | 09/18/2023 | Books | ||||||
| Junaid Zaidi Library, COMSATS University Islamabad | Junaid Zaidi Library, COMSATS University Islamabad | 2nd Floor | 09/18/2023 | 658.848 CAT-I | 27135 | 09/18/2023 | 09/18/2023 | Books | ||||||
| Junaid Zaidi Library, COMSATS University Islamabad | Junaid Zaidi Library, COMSATS University Islamabad | 2nd Floor | 09/18/2023 | 658.848 CAT-I | 27136 | 09/18/2023 | 09/18/2023 | Books | ||||||
| Junaid Zaidi Library, COMSATS University Islamabad | Junaid Zaidi Library, COMSATS University Islamabad | 2nd Floor | 09/18/2023 | 1 | 658.848 CAT-I | 27138 | 04/16/2024 | 09/18/2023 | Books | 04/15/2024 |