Internal marketing (Record no. 153241)

MARC details
000 -LEADER
fixed length control field 01050nam a22002894a 4500
001 - CONTROL NUMBER
control field 0000036649
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030212s2002 enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750648384
040 ## - CATALOGING SOURCE
Original cataloging agency GAS
Transcribing agency GAS
Modifying agency JCU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.848
Item number AHM-I
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ahmed, Pervaiz K.
245 10 - TITLE STATEMENT
Title Internal marketing
Medium [Book] :
Remainder of title tools and concepts for customer-focused management /
Statement of responsibility, etc. Pervaiz K. Ahmed and Mohammed Rafiq.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford ;
-- Boston :
Name of publisher, distributor, etc. Butterworth-Heinemann,
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent x, 299 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Published in association with The Chartered Institute of Marketing.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
Topical term or geographic name entry element Marketing
General subdivision Management
Form subdivision Case studies.
Topical term or geographic name entry element Organizational effectiveness.
Topical term or geographic name entry element Organizational effectiveness
Form subdivision Case studies.
Topical term or geographic name entry element Relationship marketing.
Topical term or geographic name entry element Customer relations.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rafiq, Mohammed.
852 ## - LOCATION
Accession No. 9555
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.848 AHM-I 9555 09/18/2023 09/18/2023 Books