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Internal marketing tools and concepts for customer-focused management /

Ahmed, Pervaiz K.

Internal marketing tools and concepts for customer-focused management / [Book] : Pervaiz K. Ahmed and Mohammed Rafiq. - Oxford ; Boston : Butterworth-Heinemann, 2002. - x, 299 p. : ill. ; 24 cm.

Published in association with The Chartered Institute of Marketing.

All.

ISBN: 0750648384

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management--Case studies.
Organizational effectiveness.
Organizational effectiveness--Case studies.
Relationship marketing.
Customer relations.

Dewey Class. No.: 658.848

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