Momentum (Record no. 152542)

MARC details
000 -LEADER
fixed length control field 00896cam a22002774a 4500
001 - CONTROL NUMBER
control field 0000037562
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020514s2003 maua b 001 0 eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA2-V4314
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 157851522X (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency UKM
-- C#P
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 27
Edition number 21
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8 27
Item number RIC-M
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ricci, Ron.
245 10 - TITLE STATEMENT
Title Momentum
Medium [Book] :
Remainder of title how companies become unstoppable market forces /
Statement of responsibility, etc. Ron Ricci, John Volkmann.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Harvard Business School Press, c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 206 p. :
Other physical details ill. ;
Dimensions 22 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Technological innovations.
Topical term or geographic name entry element Internet marketing.
Topical term or geographic name entry element Branding (Marketing).
Topical term or geographic name entry element Strategic planning.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Volkmann, John.
852 ## - LOCATION
Accession No. 19009
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 27 RIC-M 19009 09/18/2023 09/18/2023 Books