Momentum how companies become unstoppable market forces /

Ricci, Ron.

Momentum how companies become unstoppable market forces / [Book] : Ron Ricci, John Volkmann. - Boston : Harvard Business School Press, c2003. - xi, 206 p. : ill. ; 22 cm.

All.

157851522X (alk. paper)

GBA2-V4314


Marketing--Technological innovations.
Internet marketing.
Branding (Marketing).
Strategic planning.

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