Statistics for marketing and consumer research (Record no. 152423)

MARC details
000 -LEADER
fixed length control field 00769cam a22002294a 4500
001 - CONTROL NUMBER
control field 0000049533
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070904s2008 caua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412911214 (hbk)
International Standard Book Number 9781412911221 (pbk)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.83
Item number MAZ-S
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mazzocchi, Mario.
245 10 - TITLE STATEMENT
Title Statistics for marketing and consumer research
Medium [Book] /
Statement of responsibility, etc. Mario Mazzocchi.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angeles :
Name of publisher, distributor, etc. Sage,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 412 p. :
Other physical details ill. ;
Dimensions 25 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
General subdivision Statistical methods.
Topical term or geographic name entry element Consumers
General subdivision Research
-- Statistical methods.
852 ## - LOCATION
Accession No. 30642
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad Ground Floor 09/18/2023   658.83 MAZ-S 30642 09/18/2023 09/18/2023 Books