Statistics for marketing and consumer research
Mazzocchi, Mario.
Statistics for marketing and consumer research [Book] / Mario Mazzocchi. - Los Angeles : Sage, 2008. - xviii, 412 p. : ill. ; 25 cm.
All.
9781412911214 (hbk) 9781412911221 (pbk)
Marketing research--Statistical methods.
Consumers--Research--Statistical methods.
658.83
Statistics for marketing and consumer research [Book] / Mario Mazzocchi. - Los Angeles : Sage, 2008. - xviii, 412 p. : ill. ; 25 cm.
All.
9781412911214 (hbk) 9781412911221 (pbk)
Marketing research--Statistical methods.
Consumers--Research--Statistical methods.
658.83