Creative strategy in advertising (Record no. 151632)

MARC details
000 -LEADER
fixed length control field 00870cam a2200277 a 4500
001 - CONTROL NUMBER
control field 0000047801
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 031218s2005 caua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 053462510X (pbk.)
International Standard Book Number 9780534625108
035 ## - SYSTEM CONTROL NUMBER
System control number (DLC) 2003116833
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.132
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.132
Item number JEW-C
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jewler, A. Jerome.
245 10 - TITLE STATEMENT
Title Creative strategy in advertising
Medium [Book] /
Statement of responsibility, etc. A. Jerome Jewler, Bonnie L. Drewniany.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Belmont, CA :
Name of publisher, distributor, etc. Thomson/Wadsworth,
Date of publication, distribution, etc. c2005.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 336 p. :
Other physical details ill. ;
Dimensions 26 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising copy.
Topical term or geographic name entry element Advertising layout and typography.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Drewniany, Bonnie L.
852 ## - LOCATION
Accession No. 39897
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   659.132 JEW-C 39897 09/18/2023 09/18/2023 Books