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Creative strategy in advertising

Jewler, A. Jerome.

Creative strategy in advertising [Book] / A. Jerome Jewler, Bonnie L. Drewniany. - 8th ed. - Belmont, CA : Thomson/Wadsworth, c2005. - xvi, 336 p. : ill. ; 26 cm.

All.

ISBN: 053462510X (pbk.) 9780534625108

Subjects--Topical Terms:
Advertising copy.
Advertising layout and typography.

Dewey Class. No.: 659.132

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