Contemporary marketing research (Record no. 150243)

MARC details
000 -LEADER
fixed length control field 00813pam a2200253 a 4500
001 - CONTROL NUMBER
control field 0000062062
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 920521s1993 mnua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0314010262
035 ## - SYSTEM CONTROL NUMBER
-- (DLC) 92017896
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 20
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.83
Item number MCD-C
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDaniel, Carl D.
245 10 - TITLE STATEMENT
Title Contemporary marketing research
Medium [Book] /
Statement of responsibility, etc. Carl McDaniel, Roger Gates.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Minneapolis/St. Paul :
Name of publisher, distributor, etc. West Pub.,
Date of publication, distribution, etc. c1993.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiv, 757, [66] p. :
Other physical details col. ill. ;
Dimensions 26 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
Topical term or geographic name entry element Market research procedure--management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gates, Roger H.,
Dates associated with a name 1942-
852 ## - LOCATION
Accession No. 26625
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.83 MCD-C 26625 09/18/2023 09/18/2023 Books