Contemporary marketing research
McDaniel, Carl D.
Contemporary marketing research [Book] / Carl McDaniel, Roger Gates. - 2nd ed. - Minneapolis/St. Paul : West Pub., c1993. - xxxiv, 757, [66] p. : col. ill. ; 26 cm.
All.
0314010262
Marketing research.
Market research procedure--management.
658.83
Contemporary marketing research [Book] / Carl McDaniel, Roger Gates. - 2nd ed. - Minneapolis/St. Paul : West Pub., c1993. - xxxiv, 757, [66] p. : col. ill. ; 26 cm.
All.
0314010262
Marketing research.
Market research procedure--management.
658.83