Advertising, promotion, and new media (Record no. 149124)

MARC details
000 -LEADER
fixed length control field 00844nam a2200253Ia 4500
001 - CONTROL NUMBER
control field 0000036434
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060307s2005 ii f b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 812032739X (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency NTE
Transcribing agency NTE
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.1
Item number ADV
245 00 - TITLE STATEMENT
Title Advertising, promotion, and new media
Medium [Book] /
Statement of responsibility, etc. edited by Marla R. Stafford and Ronald J. Faber.
250 ## - EDITION STATEMENT
Edition statement Eastern economy ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Prentice-Hall of India,
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 380 p. ;
Dimensions 23 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet advertising.
Topical term or geographic name entry element Advertising.
Topical term or geographic name entry element Interactive multimedia.
Topical term or geographic name entry element Interactive marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Stafford, Marla R.,
Dates associated with a name 1960-
Personal name Faber, Ronald J.,
Dates associated with a name 1948-
852 ## - LOCATION
Accession No. 22890
-- 483.80
-- CARVAN Books
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   659.1 ADV 22890 09/18/2023 09/18/2023 Books