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Advertising, promotion, and new media

Advertising, promotion, and new media [Book] / edited by Marla R. Stafford and Ronald J. Faber. - Eastern economy ed. - New Delhi : Prentice-Hall of India, 2005. - xii, 380 p. ; 23 cm.

All.

ISBN: 812032739X (pbk.)

Subjects--Topical Terms:
Internet advertising.
Advertising.
Interactive multimedia.
Interactive marketing.

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