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Consumer Behaviour and Branding Concepts, Reading and Cases

Kumar, Ramesh S

Consumer Behaviour and Branding Concepts, Reading and Cases Book Kumar. - Noida, India : Pearson India Education, 0 - xv, 607 p. :

All.

English

ISBN: 9788131722367

Subjects--Topical Terms:
Management Science-Consumer Behaviour

Dewey Class. No.: 658.83420954

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