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Social media marketing a strategic approach.

Barker, Melissa S.

Social media marketing a strategic approach. [Book] Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann and Krista E. Neher - xv, 362 Pages : 28 cm.

Includes appendix and index.

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ISBN: 9788131521014

Subjects--Topical Terms:
Internet marketing
Viral marketing
Social media
Management science

Dewey Class. No.: 658.872

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