Marketing management
Lancaster, Geoffrey, 1938-
Marketing management [Book] / Geoff Lancaster, Lester Massingham. - 2nd ed. - London : McGraw-Hill, 1998. - x, 466 p. ; 25 cm.
Previous ed.: 1993. Index includes.
All.
0077092910 :
GB9880213 bnb
Marketing--Management.
658.8
Marketing management [Book] / Geoff Lancaster, Lester Massingham. - 2nd ed. - London : McGraw-Hill, 1998. - x, 466 p. ; 25 cm.
Previous ed.: 1993. Index includes.
All.
0077092910 :
GB9880213 bnb
Marketing--Management.
658.8