Internet marketing integrating online and offline strategies /
Roberts, Mary Lou.
Internet marketing integrating online and offline strategies / [Book] : Mary Lou Roberts. - Boston, Mass. : McGraw-Hill/Irwin, c2003. - xix, 471 p. : ill. (some col.) ; 26 cm. - McGraw-Hill/Irwin series in marketing .
All.
0072827033 (alk. paper) 0071124179 (international ed. : alk. paper) 9780071124171
GBA2-79166
Internet marketing.
658.84
Internet marketing integrating online and offline strategies / [Book] : Mary Lou Roberts. - Boston, Mass. : McGraw-Hill/Irwin, c2003. - xix, 471 p. : ill. (some col.) ; 26 cm. - McGraw-Hill/Irwin series in marketing .
All.
0072827033 (alk. paper) 0071124179 (international ed. : alk. paper) 9780071124171
GBA2-79166
Internet marketing.
658.84