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Marketing research tools and techniques /

Bradley, Nigel, 1958-

Marketing research tools and techniques / [Book] : Nigel Bradley. - Oxford : Oxford University Press, 2006. - xxi, 531 p. : ill. ; 25 cm.

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ISBN: 0199281963 (pbk.) 9780199281961 (pbk.)

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83

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