Fundamentals of marketing research
Smith, Scott M.
Fundamentals of marketing research [Book] / Scott M. Smith, Gerald S. Albaum. - Thousand Oaks, Calif. : Sage, c2005. - xii, 881 p. : ill., maps ; 24 cm.
index includes
All.
0761988521 (cloth : acid-free paper)
Marketing research.
658.83
Fundamentals of marketing research [Book] / Scott M. Smith, Gerald S. Albaum. - Thousand Oaks, Calif. : Sage, c2005. - xii, 881 p. : ill., maps ; 24 cm.
index includes
All.
0761988521 (cloth : acid-free paper)
Marketing research.
658.83