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Marketing management analysis, planning, imlementation, and control /

Kotler, Philip

Marketing management analysis, planning, imlementation, and control / [Book] : Philip Kotler. - 6th ed. - New Jersey : Prentice Hall, Inc, c1988. - xl, 777 p.

Include subject index.

All.

ISBN: 0135562678

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8

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