Marketing research a practical approach for the new Millennium /

Hair, Joseph F.

Marketing research a practical approach for the new Millennium / [Book] : Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - Boston : Irwin/McGraw-Hill, c2000. - xxii, 682 p. : col. ill. ; 26 cm. + 1 computer disk (3 1/2 in.). - Irwin/McGraw-Hill series in marketing. .

Includes index.

All.

0072356502 (Disk) 0256195552 (alk. paper)

GBA0-60058


Marketing research.

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