Services marketing
Kurtz, David L.
Services marketing [Book] / David L. Kurtz, Kenneth E. Clow. - Singapore: : J. Wiley & Sons (Asia). , 2002. - xxii, 570 p. : ill. ; 25 cm.
Include index.
All.
9814126225
Service industries--Marketing.
Customer services.
658.8
Services marketing [Book] / David L. Kurtz, Kenneth E. Clow. - Singapore: : J. Wiley & Sons (Asia). , 2002. - xxii, 570 p. : ill. ; 25 cm.
Include index.
All.
9814126225
Service industries--Marketing.
Customer services.
658.8