Best face forward why companies must improve their service interfaces with customers /

Rayport, Jeffrey F.

Best face forward why companies must improve their service interfaces with customers / [Book] : Jeffrey F. Rayport, Bernard J. Jaworski. - Boston, Mass. : Harvard Business School Press, c2005. - xxi, 262 p. : ill. ; 25 cm.

All.

0875848672


Customer services--Management.
Service industries--Technological innovations--Management.
Competition.

658.812