000			02685cam a2200301 i 4500
001			0000372622
003			0001
008			230123s2017 nyu b 001 0 eng
010			_a2016048325
020			_a9789352865475 (paperback)
020			_a9780134639710
035			_a(OCoLC)961098697 _z(OCoLC)970383351 _z(OCoLC)970605479 _z(OCoLC)970682285 _z(OCoLC)970757193 _z(OCoLC)971045616 _z(OCoLC)971080613 _z(OCoLC)971218740 _z(OCoLC)971349926
040			_aDLC _beng _erda _cDLC _dOCLCF _dBTCTA _dBDX _dYDX _dWAU
042			_apcc
082	0	0	_a658.4038011 _223
084			_a658.4038011 _bLAU-M _223
100	1		_aLaudon, Kenneth C., _d1944- _0https://id.loc.gov/authorities/names/n85219750 _eauthor.
245	1	0	_aManagement information systems _hBook : _bmanaging the digital firm / _cKenneth C. Laudon, New York University, Jane P. Laudon, Azimuth Information Systems. adapted by Sahil Raj
250			_aFifteenth Edition.
300			_axxxi, 659 pages _c29 cm
365			_a01 _b2,350.22
500			_aIncludes glossary and index
520			_aManagement Information Systems: Managing the Digital Firm 15/e is an in-depth look at how the business firms use information technologies and systems to achieve corporate objectives. Information systems are one of the major tools available to business managers for achieving competitive advantage. Whether it is in accounting, finance, management, operations management, marketing or information systems, the knowledge and information that this book contains will be valuable throughout the business career. Features: This edition features all new opening, closing and Interactive Session cases. The text, figures, tables and cases have been updated through September 2016 with intensive research. ʺ In-depth coverage of big data analytics, analysing Internet of Things (IoT) data streams, Hadoop, in-memory computing, non-relational databases and analytic platforms. ʺ New e-commerce content describing how social tools, mobile technology and location-based services are transforming marketing and advertising. ʺ Some of the new cases added are ETMs re-routing KRSTC, Collaboration for improved services at eClerx, NTT Datacentre, RFID enabled weighbridge automation, Zomato scripting success with e-commerce, PayTM cashing on Demonetisation and KMS empowering Capella.
521			_aAll.
650		0	_aManagement information systems. _0https://id.loc.gov/authorities/subjects/sh85080359
700	1		_aLaudon, Jane P. _eauthor. _q(Jane Price), _0https://id.loc.gov/authorities/names/n86036221
852			_p10001000062830 _92350.22 _h658.4038011 LAU-M 62830 _vMultiline Books _b2nd Floor _dBooks _t1 _q1-New _aJZL-CUI
999			_c77491 _d77491