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_aMarketing management _h[Book] : _ba South Asian perspective / _cPhilip Kotler ....... [et.al]. |
250 | _a14th ed. | ||
260 |
_aNew Delhi : _bDorling Kindersley (India), _cc2013. |
||
300 |
_a1 v. (various pagings) : _bcol. ill. ; _c29 cm. |
||
365 |
_a01 _b0.00 |
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500 | _a"A South Asian Perspective"--Cover | ||
500 | _aAuthorized adaptation from the United States edition, entitled Marketing Management, 14th Edition. ISBN: 9780132102926 by Kotler, Philip and Keller, Kevin Lane; published by Pearson Education, Inc., publishing as Prentice Hall c2012. | ||
520 | _aRemaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. | ||
521 | _aAll. | ||
650 |
_aMarketing _xManagement. |
||
700 | _aKotler, Philip. | ||
700 | 1 | _aKeller, Kevin Lane, | |
700 | _aKoshy, Abraham | ||
700 | 1 | _aJha, Mithileshwar | |
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650 | 0 | _aKnowledge management. | |
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