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008 101104s2013 njua b 001 0 eng
020 _a9788131767160
035 _a(OCoLC)ocn678924608
040 _aDLC
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082 0 0 _a658.8
_222
084 _a658.8
_bMAR
245 0 0 _aMarketing management
_h[Book] :
_ba South Asian perspective /
_cPhilip Kotler ....... [et.al].
250 _a14th ed.
260 _aNew Delhi :
_bDorling Kindersley (India),
_cc2013.
300 _a1 v. (various pagings) :
_bcol. ill. ;
_c29 cm.
365 _a01
_b0.00
500 _a"A South Asian Perspective"--Cover
500 _aAuthorized adaptation from the United States edition, entitled Marketing Management, 14th Edition. ISBN: 9780132102926 by Kotler, Philip and Keller, Kevin Lane; published by Pearson Education, Inc., publishing as Prentice Hall c2012.
520 _aRemaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
521 _aAll.
650 _aMarketing
_xManagement.
700 _aKotler, Philip.
700 1 _aKeller, Kevin Lane,
700 _aKoshy, Abraham
700 1 _aJha, Mithileshwar
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521 _aAll.
650 0 _aKnowledge management.
650 7 _aKnowledge management.
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700 1 _aSchenk, Erik.,
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