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001 0000349346
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008 210525s2020 njua b 001|0|eng|d
015 _aGBB7O5014
_2bnb
016 7 _a018650835
_2Uk
020 _a9789673498420 (paperback)
_c℗Đ147.99
040 _aStDuBDS
_beng
_cStDuBDS
_erda
082 0 4 _a658.8342
_223
084 _a658.8342
_bSCH-C
100 1 _aSchiffman, Leon G.,
_eauthor.
245 1 0 _aConsumer behavior /
_hBook.
_cLeon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar.
250 _a Twelfth edition.
300 _axxx, 670 pages :
_billustrations (black and white, and colour) ;
_c27 cm.
365 _a01
_b0.00
500 _aIndian Subcontinent Adaptation, Copyright ♭ 2019 Pearson India Education Services Pvt. Ltd.
520 _aStrategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
521 _aAll
521 _aAll
521 _aAll
650 0 _aConsumer behavior.
650 0 _aMotivation research (Marketing)
650 0 _aManagement science
650 0 _aMarketing
650 0 _aBiosciences--
650 0 _aBiosciences--
650 0 _aIn silico comparative assessment
_xRespiratory allergies
_xClimate change.
650 0 _aFungal spores
_xPollen grains
_xAllergies.
650 0 _aThin films
650 0 _aMaterial Science and Engineering
650 0 _aManagement Sciences --
_vProject management --
650 0 _aProject Management--
650 0 _aProject manager sof competences
_xProject sustainability.
650 0 _aInnovation
_xSoftware industry.
700 1 _aWisenblit, Joseph,
_eauthor.
700 1 _aKumar, S. Ramesh.
852 _p10001000060642
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