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_a018650835 _2Uk |
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_a9789673498420 (paperback) _c℗Đ147.99 |
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_aStDuBDS _beng _cStDuBDS _erda |
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_a658.8342 _223 |
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_a658.8342 _bSCH-C |
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100 | 1 |
_aSchiffman, Leon G., _eauthor. |
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245 | 1 | 0 |
_aConsumer behavior / _hBook. _cLeon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar. |
250 | _a Twelfth edition. | ||
300 |
_axxx, 670 pages : _billustrations (black and white, and colour) ; _c27 cm. |
||
365 |
_a01 _b0.00 |
||
500 | _aIndian Subcontinent Adaptation, Copyright ♭ 2019 Pearson India Education Services Pvt. Ltd. | ||
520 | _aStrategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry. | ||
521 | _aAll | ||
521 | _aAll | ||
521 | _aAll | ||
650 | 0 | _aConsumer behavior. | |
650 | 0 | _aMotivation research (Marketing) | |
650 | 0 | _aManagement science | |
650 | 0 | _aMarketing | |
650 | 0 | _aBiosciences-- | |
650 | 0 | _aBiosciences-- | |
650 | 0 |
_aIn silico comparative assessment _xRespiratory allergies _xClimate change. |
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650 | 0 |
_aFungal spores _xPollen grains _xAllergies. |
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650 | 0 | _aThin films | |
650 | 0 | _aMaterial Science and Engineering | |
650 | 0 |
_aManagement Sciences -- _vProject management -- |
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650 | 0 | _aProject Management-- | |
650 | 0 |
_aProject manager sof competences _xProject sustainability. |
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650 | 0 |
_aInnovation _xSoftware industry. |
|
700 | 1 |
_aWisenblit, Joseph, _eauthor. |
|
700 | 1 | _aKumar, S. Ramesh. | |
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