000			01999nam a2200277Ia 4500
001			0000320941
003			0001
008			191220s2015||||xx#|||||||||||||| ||eng||
020			_a9781292097756 (paperback)
020			_a9781292097756(paperback)
082			_a658.8
084			_a658.8 _bSOL-M
100			_aSolomon Michael R.
245	1	0	_aMarketing : _hBook _breal people real choices / _cMichael R Solomon.
250			_a Eighth edition / Global edition.
260			_aEnglish _aAll.i _aEnglish _bPearson Education Limited, _c?2015.
300			_a569 pages : _billustrations, some chiefly colors ; _c26 cm.
365			_a01 _b0.00
520			_aMarketing: Real People, Real Choices, Global Edition Description Real People, Real Choices Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.
650			_aAccounting _xmanagement science
650		0	_aMarketing--Vocational guidance
650		0	_aMarketing--Vocational guidance
650		0	_aMarketing
852			_p10001000060202 _94832.23 _h658.8 SOL-M _vParadise Books International _b2nd Floor _dBooks _t1 _q1-New _aJZL-CUI
852			_p10001000062338 _912199.00 _h658.8 SOL-M 62338 _vGift and Donations _b2nd Floor _dBooks _t2 _q1-New _aJZL-CUI
999			_c75072 _d75072