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082			_a658.8
084			_a658.8 _bKOT-P
100	1		_aKotler, Philip.
245	1	0	_aPrinciples of marketing _h[Book] : _ba South Asian perspective / _cPhilip Kotler, Gary Armstrong, Prafulla Y. Agnihotri, Ehsan ui Haque.
250			_aThirteenth edition.
260			_aNew Delhi : _bDorling Kindersley (India) Pvt. Ltd., licensees of Pearson Education in South Asia., _cc2010.
300			_axix, 514, 37, 21, pages : _billustrations ; _c25 cm.
365			_a01 _b0.00
500			_aAuthorized adaptation from the United States edition, entitled Principles of marketing, 13th edition, ISBN: 9780136079415 by Kotler, Philip and Armstrong, Gray, published by Pearson Education, Inc., publishing as Prentice Hall, c2010.
521			_aAll.
650			_aMarketing _xGestion.
650		0	_aMarketing--Management
650		0	_aProduct management
650		0	_aService industries--Marketing
700			_aArmstrong, Gary.
700	1		_aAgnihotri, Prafulla Y.
700			_aEhsan ul Haque,
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