000 | 01243nam a22002413u 4500 | ||
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001 | 0000061403 | ||
003 | 0001 | ||
008 | 090821t2006 nyu s ||00 ||und | ||
020 | _a9788120333147 | ||
082 | 0 | 0 | _a658.83 |
082 | 0 | 4 |
_a658.8 _222 |
084 |
_a658.8 _bREV |
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245 | 0 | 0 |
_aReview of Marketing Research _h[Book]. _nVolume 2 / _cedited by Naresh K. Malhotra. |
250 | _aEastern Economy Edition. | ||
260 |
_aIndia : _bPHI Learning Private Limited, _cc2006. |
||
300 | _axi, 240 p. | ||
520 | _aPart of ''The Review of Marketing Research'' annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. | ||
521 | _aAll. | ||
650 | 4 | _aMarketing research. | |
650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xGeneral. _2bisacsh. |
|
650 | 7 |
_aBUSINESS & ECONOMICS _xDistribution. _2bisacsh. |
|
852 |
_p44620 _9599.20 _h658.8 REV _vRoyal Book Company _b2nd Floor _dBooks _t1 _q1-New _aJZL-CUI |
||
999 |
_c71954 _d71954 |