000 01243nam a22002413u 4500
001 0000061403
003 0001
008 090821t2006 nyu s ||00 ||und
020 _a9788120333147
082 0 0 _a658.83
082 0 4 _a658.8
_222
084 _a658.8
_bREV
245 0 0 _aReview of Marketing Research
_h[Book].
_nVolume 2 /
_cedited by Naresh K. Malhotra.
250 _aEastern Economy Edition.
260 _aIndia :
_bPHI Learning Private Limited,
_cc2006.
300 _axi, 240 p.
520 _aPart of ''The Review of Marketing Research'' annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.
521 _aAll.
650 4 _aMarketing research.
650 7 _aBUSINESS & ECONOMICS
_xMarketing
_xGeneral.
_2bisacsh.
650 7 _aBUSINESS & ECONOMICS
_xDistribution.
_2bisacsh.
852 _p44620
_9599.20
_h658.8 REV
_vRoyal Book Company
_b2nd Floor
_dBooks
_t1
_q1-New
_aJZL-CUI
999 _c71954
_d71954