000			02052cam a22003017a 4500
001			0000070147
003			0001
008			161031s2005 enka e b 001 0 eng d
015			_aGBA468556 _2bnb
016	7		_a012997147 _2Uk
020			_a1850435855
020			_a1850435863 (pbk.)
020			_a9781850435853
020			_a9781850435860 (paperback)
040			_aUKM _cUKM _dBWKUK _dBAKER _dDLC
042			_alccopycat
082	0	4	_a701.03 _222
084			_a701.03 _bGIB-A
100	1		_aGibbons, Joan.
245	1	0	_aArt and advertising / _h[Book] / _cJoan Gibbons.
260			_aNew York : _aNew York : _bI.B. Tauris & Co Ltd ; _aNew York : _bDistributed in the US by Palgrave Macmillan, _c2005.
300			_aviii, 198 pages : _billustrations ; _c21 cm.
520			_aArt and advertising are often seen as potential enemies, with the one being free from commercial concerns and the other dependent upon them. In this clearly written and wide-ranging book, Joan Gibbons argues rather for a mutually enriching relationship between the two, showing how artists have reached a wider audience by embracing the tactics and mass media of advertising, and how advertising has employed issues and strategies of contemporary art. Charting key points of overlap and antagonism, she looks at the work of artists from Andy Warhol, Barbara Kruger and Victor Burgin to Sylvie Fleurie and Swetlana Heger and at landmark campaigns from Silk Cut to Benetton's Shock of Reality. Exploring cutting-edge advertising from the influential work of David Carson to Wieden and Kennedy's Nike campaigns and the art and advertising work of Tony Kaye, she also looks at the increasing endorsement of art by highly branded products such as Absolut vodka, to argue that art and advertising need not be mutually exclusive terms.
521			_aAll.
650		0	_aArt and industry.
650		0	_aAdvertising.
852			_p54887 _92109.39 _h701.03 GIB-A _vMulti-Line Books Lahore CUI Lahore _bGround Floor _dBooks _t1 _q1-New _aJZL-CUI
999			_c71422 _d71422